Example Emails

Email Campaign - the backbone of your fundraising

It’s simple – if you don’t tell your friends, family and colleagues about your new challenge, how will they know what an amazing thing you are doing? And how can they sponsor you?

Send an email to everyone you know (literally everyone... you may be surprised who comes back to you!) and tell them about your need to take up a challenge, setting yourself a goal to achieve something you thought impossible. You can tell them about your training regime for the next 14 weeks or so, including Saturday mornings when you’ll be pounding the pavement or diving into the ocean early in the morning while everyone else is recovering from a hangover or sleeping in! They may not be able to achieve what you are achieving, but they can share in your experience!

Educate yourself about the work of Cure Cancer Australia and the researchers that have received grants - knowing where the money goes greatly enhances your confidence to talk about the program and your ability to fundraise. There are copies of researcher profiles available for you to access – attached to Can Talk some weeks, the website or ask your Team Captain.

Be creative in your emails. For example, a Can Too’er in one of the run program added up all the kilometres covered in her half marathon training program, which was 380km. She then Googled "380 km from Sydney" and found that Port Macquarie, Tamworth and Forbes were all that distance from Sydney. This put some perspective on what she was undertaking for all her non-trotting supporters.

The key to a successful email campaign is to create your emails to match your personality, sense of humour and style!

STEP 1 - Tell everyone what you are doing.....

Here are some examples of some initial emails you could send. The more ''exciting" and "engaging" your emails are, the more your friends and family will enjoy the experience with you. And the more they will sponsor you!

Dear Family and Friends

STEP 2 - Follow up emails. Everyone has busy lives - follow them up.....

FOLLOW UP! Don’t forget we live in a busy world. People need reminders. Just because they didn’t respond straight away does not mean that they do not want to support you. Maybe they just haven’t got around to it, or maybe they even accidentally deleted your email. A few gentle reminders of your training progress and fundraising deadline will greatly assist in raising your funds. You may have to send up to three or more updates of your great progress to your sponsors!

Two Weeks to go and $160 to $2,000

On my Way!!

Glenn's Moment of Madness

Swimming like a Bream

OMG 2 Sleeps to go to Run Melb

STEP 3 - Thank you emails. After the event, email everyone again and tell them of your success!

After the event let all your family, friends and colleagues know how you went! Share with them your success and the huge feeling of accomplishment you have. This will allow for last minute donors to get their money in and might even encourage friends to come and train alongside you in the next program! One Can Too participant even made a little movie to thank her sponsors!!!